Advertising and Marketing Technology Bi-Weekly Industry Events & M&A Update — August 28 – September 11, 2026

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BI-WEEKLY INDUSTRY EVENTS & M&A UPDATE

INFORMATION TECHNOLOGY › SOFTWARE AND SERVICES › ADVERTISING AND MARKETING TECHNOLOGY

Cost Discipline Gets Paid While the Rest of the Sector Gives Ground

This update covers Advertising and Marketing Technology for the two-week period August 28 – September 11, 2026: movers, filings, catalysts, deal flow and the rate backdrop.

August 28 – September 11, 2026

Prepared by NeuraCap AI · Confidential

Market data through 2026-09-11 · events and transactions from the two-week period 2026-08-28 → 2026-09-11

Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential

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1. 01
   BI-WEEKLY INDUSTRY EVENTS & M&A UPDATE

   INFORMATION TECHNOLOGY › SOFTWARE AND SERVICES › ADVERTISING AND MARKETING TECHNOLOGY

   Cover slide introducing the bi-weekly Advertising and Marketing Technology industry events and M&A update for August 28 – September 11, 2026.

   We open this bi-weekly update on Advertising and Marketing Technology, covering the two weeks ending September 11, 2026. Over the following pages we walk through what moved, who moved and most likely why, what transacted, and what it means for owners, buyers and advisors.

   Everything on this page

   BI-WEEKLY INDUSTRY EVENTS & M&A UPDATE INFORMATION TECHNOLOGY › SOFTWARE AND SERVICES › ADVERTISING AND MARKETING TECHNOLOGY Cost Discipline Gets Paid While the Rest of the Sector Gives Ground This update covers Advertising and Marketing Technology for the two-week period August 28 – September 11, 2026: movers, filings, catalysts, deal flow and the rate backdrop. August 28 – September 11, 2026 Prepared by NeuraCap AI · Confidential Market data through 2026-09-11 · events and transactions from the two-week period 2026-08-28 → 2026-09-11 Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential Sources & methodology 1

2. 02
   THE BI-WEEKLY BOTTOM LINE

   One Cost Action Carried the Tape While Breadth Stayed Negative

   This slide summarizes the two-week period: one cost-driven gain against broad sector softness across 14 covered names.

   We start with the headline: TTD's cost realignment was the period's clearest driver, and it was the only name in our 14-company set to finish higher, up +5.7%. Nine of the fourteen covered names closed lower, and the sector's median return of -1.2% trailed the S&P 500's -0.7%, so breadth stayed negative even as one name outperformed. Treasury yields were unchanged across the curve, which tells us the pressure on the group was company-specific rather than a financing-cost story. With no new M&A announced in the window, the trailing 40-deal comparable set at a median 12.7x EV/EBITDA remains the reference point for pricing conversations. So what: cost actions are getting rewarded while the rest of the tape waits for its own catalyst.

   Everything on this page

   THE BI-WEEKLY BOTTOM LINE One Cost Action Carried the Tape While Breadth Stayed Negative The two-week period in one page · 14 covered names, close-to-close · August 28 – September 11, 2026 Source: NeuraCap analytics platform (universe, prices, filings, deal tape); publisher-sourced news where linked; market data through 2026-09-11. Driver attributions use calibrated language and are NeuraCap reads of the recorded evidence. Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential Sources & methodology 2 1 A Workforce Realignment Was the Period's Clearest Company Event TTD disclosed a company-wide realignment on Sep 4 cutting about 15% of staff, with expected cash restructuring and related charges of $39 million to $51 million, partially offset by a $4 million to $5 million stock-based compensation reversal. TTD ended the two-week period at +5.7%. 2 Breadth Was the Story Underneath the One Gainer 9 of the 14 covered names finished lower. The sector median return was -1.2% against -0.7% for the S&P 500, so the group gave back slightly more ground than the broad index. 3 Rates Did Not Move, so the Drawdown Was Not a Rate Event The 3-month T-bill, 2-year, 10-year and 30-year Treasury yields were all unchanged over the two-week period, with the 10-year at 4.58%. Our read: the pressure on the group came from company-level sentiment, not the financing curve. 4 No New Transactions to Reprice the Sector No sector deals were announced in the window. The trailing comparable set of 40 transactions carries a median EV/EBITDA of 12.7x, and that remains the reference point buyers and sellers are talking around. THE RATE TAPE 3-month T-bill: 4.37% → 4.37% (unchanged) · 2-year Treasury: 4.25% → 4.25% (unchanged) · 10-year Treasury: 4.58% → 4.58% (unchanged) · 30-year Treasury: 4.78% → 4.78% (unchanged) +5.7% Best mover — TTD worst: KVYO -18.8% · 5 up / 9 down of 14 covered -1.2% Sector median two-week return vs S&P 500 -0.7% unchanged 10-year Treasury over the two-week period 4.58% → 4.58% 2 Company filings in the window 8-K events read for driver attribution

3. 03
   PUBLIC MARKET MOVERS

   One Cost Story Explained Itself; The Declines Largely Did Not

   This slide details the two-week share price movers across the covered set, distinguishing the one attributable gain from the largely unexplained declines.

   We show the two-week, close-to-close moves for the covered set against a sector median of -1.2% and an S&P 500 return of -0.7%, using a materiality bar of ±4.0% sector-relative. TTD's realignment gives us a clear, filing-linked explanation for its +5.7% move, but most of the declines in this window do not have a matching disclosure. Klaviyo (KVYO) fell -18.8%, MNTN declined -10.6% and ZoomInfo (GTM) dropped -9.5%, three of the period's largest moves with no in-window filing attached. So what: unexplained declines put the burden of proof on the story a seller or advisor can tell in the room, not on a recorded event.

   Everything on this page

   PUBLIC MARKET MOVERS One Cost Story Explained Itself; The Declines Largely Did Not Bi-Weekly moves, close-to-close · August 28 – September 11, 2026 · sector median -1.2% · S&P 500 -0.7% · materiality bar ±4.0% (sector-relative) Source: NeuraCap analytics platform (universe, prices, filings, deal tape); publisher-sourced news where linked; market data through 2026-09-11. Attribution links each move only to filings and headlines recorded in the window; where no driver is recorded, the page says so. Calibrated language throughout — NeuraCap reads, not asserted causation. Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential Sources & methodology 3 Bi-Weekly return per company · teal above zero, amber below · sector median -1.2% Klaviyo, Inc. (KVYO) -18.8% No notable in-window news was identified that clearly explains the move. Klaviyo, Inc. (KVYO) finished the two-week period at -18.8%, well below the sector median of -1.2%. Owned-channel engagement software is being marked on spend durability, not on product announcements. UNEXPLAINED MNTN -10.6% No notable in-window news was identified that clearly explains the move. MNTN closed the two-week period at -10.6% against a sector median of -1.2%. Core-tier names show the widest gap between narrative and price when the tape turns. UNEXPLAINED ZoomInfo Technologies Inc. (GTM) -9.5% No notable in-window news was identified that clearly explains the move. ZoomInfo Technologies Inc. (GTM) ended the two-week period at -9.5%, below the sector median of -1.2%. Data and go-to-market platforms face the same quality-of-revenue test as the rest of the stack. UNEXPLAINED TTD +5.7% TTD disclosed a Sep 4 realignment cutting about 15% of its workforce, with charges of $39 million to $51 million. A Premium-tier platform is being marked on cost discipline, not only on growth. COMPANY-SPECIFIC

4. 04
   MAJOR NEWS & INDUSTRY CATALYSTS

   A Cost Reset, a Board Addition and a Litigation Cluster

   This slide lists the two-week period's highest-impact events, including a cost reset, a board addition and a litigation cluster.

   We walk through the period's highest-impact events, each linked to its underlying filing or article. TTD's realignment stands out as the clearest cost action, cutting about 15% of staff alongside disclosed restructuring charges. A board addition and a litigation cluster round out the other named events in the window, each carrying its own 'why it matters' read. So what: this is the short list of catalysts worth confirming directly against the source before acting on them.

   Everything on this page

   MAJOR NEWS & INDUSTRY CATALYSTS A Cost Reset, a Board Addition and a Litigation Cluster The two-week period's highest-impact events · titles link to the underlying filing or article · August 28 – September 11, 2026 Source: NeuraCap analytics platform (universe, prices, filings, deal tape); publisher-sourced news where linked; market data through 2026-09-11. "Why it matters" lines are NeuraCap reads; each event links to its source. Sources are admitted in a fixed reliability order (SEC filings, press releases, established outlets); video and social platforms are never used. Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential Sources & methodology 4 Sep 8 · 8-K · SEC EDGAR MNTN — Executive, Officer & Director Appointment / Departure MNTN elected Michael J. Katz as a Class II director on September 3 2026, serving until the 2027 annual meeting under the non-employee director compensation programme. It is a governance item rather than an operating one. Board composition at Core-tier names is worth tracking ahead of any change in strategy. Sep 4 · 8-K · SEC EDGAR TTD — Restructuring, Workforce & Cost-Reduction Action TTD's realignment cuts about 15% of the workforce and carries charges of $39 million to $51 million, partially offset by a $4 million to $5 million stock-based compensation reversal. Cost structure, not just spend growth, is back in the conversation for demand-side platforms. Aug 28 · NEWS · Newsfile Corp TBLA INVESTOR DEADLINE APPROACHING: Faruqi & Faruqi, LLP Reminds Taboola.com (TBLA) Investors of Securities Class Action Lawsuit Deadline on October 20, 2026 A securities class action covering TBLA purchases between May 6, 2026 and August 4, 2026 carries a lead plaintiff deadline of October 20, 2026. Litigation overhang is priced as a discount factor long before any outcome is known. Aug 28 · NEWS · Business Wire Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of October 20, 2026 in Taboola.com Ltd. Lawsuit - TBLA A second firm publicised the same October 20, 2026 lead plaintiff deadline for TBLA. The volume of notices signals an active claimant-side effort rather than any new company disclosure. Notice volume measures legal marketing intensity, not the merits of a claim. Aug 28 · NEWS · GlobeNewsWire Kaplan Fox Encourages Taboola.com Ltd. (NASDAQ: TBLA) Investors with Significant Losses to Contact the Firm Before October 20, 2026 Another reminder to TBLA investors ahead of the October 20, 2026 deadline, again tied to the May 6 to August 4, 2026 purchase window. The class period frames which reporting dates will be scrutinised. A defined class period tells buyers exactly which quarters diligence will focus on. Aug 28 · NEWS · Newsfile Corp Bronstein, Gewirtz & Grossman LLC Urges Taboola.com Ltd. Investors to Act: Class Action Filed Alleging Investor Harm A filed class action against TBLA and certain officers was publicised on August 28. Officer-level claims tend to widen the scope of indemnity and insurance discussions. Officer claims pull management continuity into the underwriting conversation.

5. 05
   M&A & STRATEGIC ACTIVITY

   No New Prints; The Trailing Set Still Anchors the Price Talk

   This slide covers M&A and strategic activity, noting no new transactions were announced while the trailing 40-deal set continues to anchor valuation.

   No new transactions were announced in this window, so the trailing comparable set continues to do the pricing work. That set holds 40 recorded deals at a median 12.7x EV/EBITDA, and it's the number buyers and sellers are talking around until fresh prints arrive. Multiples in this set are LTM at announcement where disclosed, which keeps the comparison consistent across deals. So what: absent new data, 12.7x is the working anchor for any conversation started in the next two weeks.

   Everything on this page

   M&A & STRATEGIC ACTIVITY No New Prints; The Trailing Set Still Anchors the Price Talk August 28 – September 11, 2026 · trailing tape: 40 recorded deals · median 12.7x EV/LTM EBITDA Source: NeuraCap analytics platform (universe, prices, filings, deal tape); publisher-sourced news where linked; market data through 2026-09-11. Deal multiples are LTM at announcement where disclosed; "why the deal happened" is a NeuraCap read of the recorded evidence. No old transactions are re-presented as news. Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential Sources & methodology 5 No Material Transactions Announced No material sector transactions were announced during the period. The trailing comparable set of 40 transactions carries a median EV/EBITDA of 12.7x, and the rate curve was unchanged across the 3-month T-bill, 2-year, 10-year and 30-year, so the financing backdrop for a process did not shift. A quiet two-week period is information: buyer appetite, financing conditions and seller expectations all read through the tape’s silence. The trailing tape below still frames what buyers have paid. 40 Recorded deals on the trailing tape the reference set buyers and sellers price against 12.7x Trailing tape median EV/LTM EBITDA LTM at announcement, where disclosed

6. 06
   WHAT IT MEANS

   What the Two-Week Period Means for Owners, Buyers and Advisors

   This slide translates the two-week period into observations for owners and operators, acquirers and advisors.

   For owners and operators, the market rewarded cost structure this period: TTD was the only covered name to post a gain, +5.7%, while nine of fourteen finished lower. For acquirers, nothing new priced, but the entry point moved as names like Klaviyo (KVYO), MNTN and ZoomInfo (GTM) de-rated by -18.8%, -10.6% and -9.5% respectively against a trailing 12.7x anchor. For advisors, three of the period's largest declines carry no in-window filing, so the seller's own record becomes the first line of questions in any conversation. So what: this period rewards a documented cost story and leaves the undocumented declines to be explained in the room.

   Everything on this page

   WHAT IT MEANS What the Two-Week Period Means for Owners, Buyers and Advisors The two-week period translated for the people who act on it · NeuraCap view · observations, not recommendations Source: NeuraCap analytics platform (universe, prices, filings, deal tape); publisher-sourced news where linked; market data through 2026-09-11. This page is analytical interpretation drawn from the two-week period's recorded evidence. It is not investment advice. Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential Sources & methodology 6 Sector study 2026-09-15 EV / Revenue (CY2027E) median 2.0x 13 companies in the study 3 valuation tiers Standing thesis: Advertising technology splits between premium platforms and advertising assets, and discounted media services FOR OWNERS & OPERATORS The Market Paid Attention to Cost Structure TTD's realignment was the period's clearest operating action, and it was the only covered name to post a gain of +5.7% while 9 of 14 finished lower. FOR ACQUIRERS Nothing New Priced, but the Entry Point Moved With no transactions announced, the trailing median of 12.7x EV/EBITDA remains the anchor while several names de-rated: Klaviyo, Inc. (KVYO) at -18.8%, MNTN at -10.6% and ZoomInfo Technologies Inc. (GTM) at -9.5%. FOR ADVISORS Prepare for Quality-of-Revenue and Legal Questions First Three of the period's largest declines had no in-window filing tied to them, which puts the burden on the seller's own record in any conversation.

7. 07
   SOURCES & METHODOLOGY

   Sources, Methodology and Important Notice

   This slide explains the report's sources, methodology and important notices for readers evaluating the data behind the update.

   We close with how this update is built: prices, filings and deal data through September 11, 2026, with attribution language calibrated to what's actually on the record. Every event and figure in the preceding pages links back to a source a reader can open directly. So what: this page is the place to check before relying on any specific number or read in the deck.

   Everything on this page

   SOURCES & METHODOLOGY Sources, Methodology and Important Notice How this bi-weekly update is built and what each kind of statement rests on · August 28 – September 11, 2026 · market data through 2026-09-11 Typeface note: NeuraCap brand face is Kallisto Medium; this build renders in a standard sans (Arial). Advertising and Marketing Technology Bi-Weekly Update | August 28 – September 11, 2026 | Confidential 7 OBSERVED DATA Bi-Weekly stock moves are computed close-to-close over the stated window from the platform’s price series. Deal records, values and multiples come from the platform’s transaction tape (SEC 8-K extractions) exactly as recorded; each figure links to its citation. Treasury rates are the platform’s rate tape. UNIVERSE QUALITY The update universe is the platform’s approved company set for this sector, subject to a $100M market-cap floor so small, loosely related names cannot dominate the statistics. 2 names below the floor were excluded from movers and statistics for this window. EVENTS & NEWS Company events are in-window 8-K filings; news items are publisher-sourced headlines fetched for the window (and any externally supplied items, marked as such). Every event links to its source. The deck never asserts an event that has no linked record. SOURCE HIERARCHY News is admitted in a fixed order of reliability: SEC filings first, then company press releases and investor-relations communications, then transaction documents, then established outlets (Reuters, CNBC, The Wall Street Journal, Barron’s and peers). Video and social platforms — including YouTube — are never used as sources. DRIVER ATTRIBUTION A stock move is linked to an event only when the event falls inside the window, and only in calibrated language ("the move appears to reflect…", "shares moved following…"). Where no driver is recorded, the page says so and compares the move to the sector median instead. ANALYTICAL INTERPRETATION "Why it matters", "why the deal happened" and the what-it-means page are NeuraCap analytical views drawn from the recorded evidence, and are labeled as such. INHERITED CONTEXT The standing sector view (thesis, valuation lens, sector median and tiering) is inherited from the NeuraCap sector study run_20260916T015853Z_651_prod (market data as of 2026-09-15) — distilled, never re-derived. That report’s own sources page governs its content; this update reads the period against it. IMPORTANT NOTICE This report is informational only. It is not investment advice, not a recommendation to buy or sell any security, and not an offer of any kind. Readers should perform their own diligence before acting on anything described here. Linked sources this two-week period: sec.gov · newsfilecorp.com · businesswire.com · globenewswire.com · prnewswire.com

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